PORTFOLIO

Advertisement creation course: Best methods to write your advertisement script

To solve the problem of some staff not able to apply advertisement theories into work, this course used a interactive and motivating way to train their knowledge in advertisement theories. After taking the course, learners will have a clear thinking of how to apply advertisement theories in practice and have more inspiration in advertisement creation.

The course adopted Bloomberg’s Taxonomy, student centered learning, constructivism theory and gamification theory.

The course used LMS including Articulate 360, Padlet, Miro, Canva.

Gamified English Course: Castle Crashers

I made this video for tutoring international high school students in Toronto.

Lack of motivation has been a major chanllange for young students in learning English. Many students get distracted in English class. To address this problem and increase these students' engagement in class, I adopted gamified learning in course design. This game used "Castle Crasher" style, multi choice questions and awarding system to make students learn through playing. After implementing this course in my class, students' engagement increased significantly and satisfaction rate of English course increased from ~60% to 100%.

Please note this video does not have interactive function by itself, you need to pause in the middle of each question to let students say their answers and examine it later.

Highrise MultiFamily (HMF) Segment Overview

Developed as part of a University of Toronto project in course "Educational Video Production". This short instructional video demonstrates my approach to translating complex business information into clear, engaging, and visually structured learning content. The video introduces the Highrise MultiFamily (HMF) market segment using concise narration, motion graphics, on-screen text, imagery, and captioning to guide learners through key concepts and market opportunities.

My role was instructional designer, with a focus on simplifying information, maintaining visual hierarchy, aligning visuals with narration, and creating an accessible and professionally paced learning experience. The final deliverable was produced using Camtasia (video editing) and Eleven Labs (AI dubbing) for an audience of Mohawk’s business partners.

Showpad User Training Guide

Developed for Metro Social Media, this performance support guide was designed to help staff confidently navigate and use Showpad in their day-to-day work. The 13-page guide breaks key platform workflows into clear, step-by-step instructions, covering core functions such as navigation and search, creating and sharing collections, reviewing engagement analytics, sending customer emails, uploading content, and managing Shared Spaces.

For this project, I focused on transforming platform procedures into an accessible, task-oriented learning resource. The guide combines concise instructions, annotated interface screenshots, visual hierarchy, examples, navigation links, and practical tips to reduce cognitive load and support employees at the moment of need. It was structured as a reusable job aid rather than a traditional text-heavy manual, allowing users to quickly locate the workflow relevant to their task. The inclusion of analytics guidance also connects platform use with practical customer-facing decisions, such as using engagement data to prepare for follow-up conversations.

Advertisement for XPeng (electric car).

EV drivers are often anxious about their cars’ range. However, in this video, I will tell you that XPeng drivers only needed to enjoy the poem and horizon.

Advertisement for Tmall (online shopping platform).

In Tmall’s Spring Festival promotion, each one of you will feel doted. The inspiration came from my shar pei. He will explain what is “dote” for you.

Advertisement for Vitality Forest (0 sugar soda water).

I adopted a romantic plot from a TV series which was popular in 2023. It explains that Vitality Forest will bring energy and vitality to young people.